---
title: What's the role of sales at Resend
slug: what-is-the-role-of-sales-at-resend
description: "Ideas that shape how we sell high-quality software quickly."
humans: ["zeno-rocha"]
updated_at: "2025-12-10"
created_at: "2025-12-10"
---

The sales role has changed multiple times since the beginning of SaaS.

We believe that **great products paired with great human relationships** can create a powerful engine. That's why Sales at Resend is an ever-evolving concept.

Our role goes **beyond sending quotes and signing contracts**. We make connections, act as genuine partners, and are motivated by the success of our customers.

## Building our own playbook

It's always nice to learn from others and tap into our past experiences.

But we're **not here to copy others**, we are here to **create something unique**.

We are not tied to previous definitions of what sales is, we are here to define our own.

## The vision for this team

Things we want to be great at:

* **Speed** - we respect the customer's time and move as fast as possible.
* **Honesty** - we want to be transparent and open about how we charge and operate.
* **Product expertise** - we are power users of Resend, otherwise there's no credibility.

Things we want to avoid:

* **Friction** - we want to remove unnecessary steps and get to the point quickly.
* **Complexity** - we don't present hidden clauses that are hard to understand.
* **Sales jargon** - we want to use plain language and be direct.

## Evolving the engine

We take what exists, pressure-test it, expand it, and create our own way of doing things.

Whatever our current state is, we want to challenge it and improve it.

Questions we ask ourselves:

* **Is the sales funnel efficient?** Cool, how can we improve it?
* **Is lead scoring accurate?** Okay, how can we get better at it?
* **Are we documenting our learnings?** Nice, how can we share that knowledge more?