---
title: How we think about social
slug: how-we-approach-social
description: "The way we think about social media and how we use it."
humans: ["chris-pennington", "zeno-rocha"]
updated_at: "2025-03-12"
created_at: "2024-06-04"
---

We don't have the resources to be active on every social media platform like TikTok, Instagram, _\<insert new trend here\>_.

Instead we try to be **very active in only a few places**. We found that [X](https://x.com/resend) and [LinkedIn](https://linkedin.com/company/resend) are the most effective places for us to be at this moment.

## Calendar

Our goal is to post every weekday, and we have a content calendar to help us with that.

![Resend Content Calendar](/static/handbook/how-we-approach-marketing-1.png)

We don't plan too far in advance, mostly deciding what things we want to post this week. That's it! The **calendar is only a tool** to push us to meet our goal.

We post every weekday to constantly provide value and keep Resend top of mind for folks. Developers only **adopt a tool when they feel a pain**. They might not need Resend today, but when they have email problems two weeks from now, we want to be the first choice that pops on their minds.

## Posting Philosophy

We try to provide value with each post—whether or not people are using Resend. The email space has a lot of complexity and we want to help demystify it as much as possible through clear education.

Generally speaking, **we try to embed the value in each post**. In other words, we're generally not trying to promote additional links, content, or videos. The post should contain all crucial information instead of linking out to the "real" content.

Each weekday morning, we post an original post and each afternoon we try to re-tweet a community post mentioning Resend.

## Post Types

For our original content, we rotate through a few different types of posts. Planning these posting patterns helps us think of new posts, stay consistent, and build in a natural variety.

**Pro Tip**

<LinkCard
  title="Pro tip 🔥"
  description="Adding an avatar image can drastically impact the open rate of your emails."
  url="https://x.com/resend/status/1849105175840952645"
  image="/static/handbook/how-we-approach-social-pro-tip-1.jpg"
/>

<LinkCard
  title="Pro tip 🔥"
  description="Creating an invite like this is not something that only Google Calendar can do."
  url="https://x.com/resend/status/1808181696124408023"
  image="/static/handbook/how-we-approach-social-pro-tip-2.jpg"
/>

**Documentation Highlight**

<LinkCard
  title="Vercel domains 🤝 Resend"
  description="Adding necessary DNS records in Vercel lets you: 1) send emails with your domain using Resend 2) ensure your emails actually land in inboxes."
  url="https://x.com/resend/status/1849828822994079977"
  image="/static/handbook/how-we-approach-social-docs-1.jpg"
/>

<LinkCard
  title="We're shipping a new page & docs for @honojs"
  description="Resend makes sending emails as easy as 10 lines of code. Its simple interface works on any platform. The ease and simplicity are much like Hono."
  url="https://x.com/resend/status/1841483225425694891"
  image="/static/handbook/how-we-approach-social-docs-2.jpg"
/>

**Customer Stories**

<LinkCard
  title="The San Francisco Compute Company"
  description="Here's the story of how they are using Resend."
  url="https://x.com/resend/status/1839318883322441769"
  image="/static/handbook/how-we-approach-social-customer-1.jpg"
/>

<LinkCard
  title="NextJS Conf and Vercel use React Email"
  description="We sat down with @JohnPhamous to talk about how he built these emails."
  url="https://x.com/resend/status/1832088856235249925"
  image="/static/handbook/how-we-approach-social-customer-2.jpg"
/>

**Teasers**
<LinkCard
  title="Launch week is not over!"
  description="We still have a small surprise for tomorrow."
  url="https://x.com/resend/status/1826995854043226272"
  image="/static/handbook/how-we-approach-social-teaser-1.jpg"
/>


**Resend Announcements**

<LinkCard
  title="We're opening a new role today"
  description="We're a small group of engineers obsessed with developer experience, and we're looking for someone who likes scaling complex systems."
  url="https://x.com/resend/status/1846922437440520658"
  image="/static/handbook/how-we-approach-social-announcement-1.jpg"
/>

<LinkCard
  title="Introducing the Scale plan 🚀"
  description="It starts at 100,000 emails and includes: 1,000 domains, Urgent response SLAs, and much more"
  url="https://x.com/resend/status/1846555150040637639"
  image="/static/handbook/how-we-approach-social-announcement-2.jpg"
/>