---
title: What are our brand guidelines
slug: what-are-our-brand-guidelines
description: "Rules and assets for presenting the brand consistently."
humans: ["zeh-fernandes"]
updated_at: "2025-03-12"
created_at: "2024-06-04"
---

## Principles
<br/>
<div className="flex flex-col md:flex-row gap-2">
<div className="md:w-1/3">
<strong className="text-white">Simple</strong><br/>
Help navigate complexity and remove friction
</div>

<div className="md:w-1/3">
<strong className="text-white">Modern</strong><br/>
Has a look and feel ahead <br className="hidden md:block"/>of the present days
</div>

<div className="md:w-1/3">
<strong className="text-white">Memorable</strong><br/>
A brand that stays and earns trust
</div>
</div>

## Name

“Resend” is the brand name and always spelled with a capital “R”.

It is a single word and should not be spelled as ”ReSend”, "resend", or any other variation.

## Typeface

Here's an overview of the typefaces used in the Resend brand:

- Display: ABC Favorit by Dinamo
- Product: Inter by Rasmus Andersson
- Editorial: Domaine Display by Klim Type Foundry

## Assets

You can download the assets at [resend.com/brand](/brand)