---
title: "How Theya is sending launch week emails using Resend Broadcasts"
description: "It has become an indispensable tool for starting and maintaining customer engagement with minimal effort."
slogan: "The world's simplest Bitcoin self-custody solution"
name: Theya
slug: theya
logo: /static/customers/theya-logo.svg
website: theya.us
founded: San Francisco, 2023
using_since: November, 2023
authors:
  - name: Sriram Bhargav
    title: Co-Founder
    avatar: /static/avatars/sriram-bhargav.jpg
og_image: /static/customers/theya-og.jpg
updated_at: "2024-11-28"
---

At Theya, ensuring that our announcements and weekly emails reach our customers' inboxes—**rather than their spam folders**—is crucial. These messages are essential for helping our users stay informed about what we're shipping.

We've recently done an excellent launch week with the help of the [Broadcasts](/blog/send-marketing-emails-with-resend-broadcasts) feature. This **enabled our users to discover everything** we've been building, providing a seamless and engaging experience.

Without the Broadcasts feature, achieving such success would have been challenging. **The ease and reliability of sending emails** directly to users' inboxes made a significant difference in our engagement metrics.

The support from the Resend team was great. They responded to our queries at **lightning speed** and were open to hearing our feedback, addressing current friction points, and considering new ideas for the Broadcasts and Audiences features.

Resend proved to be the easiest and most reliable way to send emails, ensuring they land in users' inboxes. It has become an **indispensable tool** for starting and maintaining customer engagement with minimal effort.