---
title: "How Liveblocks transforms alerts to upsells using Resend"
description: "We were pleasantly surprised that we didn't need to reach out for help - the API and documentation were so straightforward that we didn't encounter any issues."
slogan: "Build real-time collaborative products in minutes."
name: Liveblocks
slug: liveblocks
logo: /static/customers/liveblocks-logo.svg
website: liveblocks.io
founded: Paris, 2021
using_since: November, 2023
authors:
  - name: Guillaume Salles
    title: Co-founder, CTO
    avatar: /static/avatars/guillaume-salles.jpg
og_image: /static/customers/liveblocks-og.jpg
updated_at: "2024-11-28"
---

At Liveblocks, we care deeply about our branding and maintainability. Email is important to us since it is the way we notify our customers when they approach their plan's limits. To us, **deliverability is crucial to avoid any bad surprises** for our customers and could lead to a potential upsell.

We decided to give Resend a shot because our designers were having a hard time maintaining email templates with SendGrid.

When it came time to set up, **everything went smoothly**. We created branded components using [React Email](https://react.email) and Tailwind, built a few templates, and then effortlessly sent emails into our dev environment. Shortly after, we started sending emails into production. We loved the experience so much that **we’re in the process of fully migrating off of the other email provider we were using**.

We were pleasantly surprised that we didn’t need to reach out to the team for help - the API and documentation were so straightforward that we didn't encounter any issues. For the instances that we did reach out, the team was **highly responsive**, even if it was regarding email deliverability unrelated to Resend.

Resend is **the way** to send emails in 2024.